Pennies

Pennies (https://pennies.org.uk/ ) 11 years with 125 million micro- donations, is an award-winning FinTech charity with an important mission: to protect and grow micro-donations, ensuring people have digital ways to keep donating the small amounts of money that are so vital for charity.

Pennies’ ‘digital charity box’ is an upgrade of the traditional charity collection tin, designed to fit with our increasingly cashless lifestyles. It gives people the opportunity to donate a few pence to charity when paying by card or digital wallet with the press of a button.

Just some of the businesses offering Pennies include Domino’s Pizza, Travelodge, Poundland, Zizzi, The Entertainer, Oasis Fashions, Boots Opticians, Evans Cycles, Whitbread and Greene King.

Charities that have benefited so far include Age UK, Breast Cancer Care, CLIC Sargent, Macmillan Cancer Support, Make-A-Wish UK, many more including local and regional organisations supporting their communities.

User journey

The user’s journey will only change when they go to check out, they will then view and be able to donate to your chosen charity (rounds payment up to the nearest whole number). See screen shots below -

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Once the user selects ' YES, DONATE' they are then presented with a thank you message -

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A user can also remove the donation by selecting the blue ‘Remove Donation’ title in the charity section.

Reporting on Pennies

You can view the Pennies donations via your QikServe dashboard. Log in to your dashboard and select Analytics from the menu and then Orders -

You can then export this information to a CSV file by selecting the 3 dots top right of report to export.

Key Facts & FAQ’s

• The donation options shows automatically at the checkout.

• It’s cost effective, significant sums can be raised for your chosen charity, whether local or national, without the overheads and security issues attached to traditional charity boxes.

• An amazing example of a merchant that use Pennies which is a big impact on Covid19, is the amount raised on a daily basis which has provided 16hours of nurse care from McMillan’s.

• What is the cost? There are no costs for implementing Pennies.

• Who chooses the charity? Merchants nominate the charity or charities to support.

• How long does is take to enable? If Pennies capable, as many merchants are, then switching Pennies on can be achieved very quickly. Their Pennies readiness is easily established by a conversation with the Pennies team.

• Expected timeframe from start to finish? Typically between 2 – 4 weeks but can take longer for following reasons:

  • The implementation process is simple and straightforward but does require input and sign-off from Marketing, Finance and the charity partner etc.

  • Most of Pennies partners usually want plenty of time to test and think about the customer journey, which Pennies fully support.

  • Also worth noting getting information from Charity and right stakeholders to sign contracts etc can slow things down.

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